Birkenhead United form partnership with Friends of Football to promote our sport

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Birkenhead United are the latest club to form a partnership with Friends of Football, helping us to promote football in the Northern and WaiBOP regions.

The club confirmed their support at their Shepherds Park clubrooms after their 1-1 draw with Auckland United in their latest Northern League fixture.

President David Williams said his club welcomed the efforts being made by Friends of Football to publicise the game within the football community.

Main photo: Birkenhead United president David Williams (right) receives his club’s poster from Friends of Football committee member Alan Yates.

How do club partnerships work?

They are a simple way for our group to work with clubs to promote our sport in ways that benefit us all.

The first club in Auckland to formally enter into a club partnership with us was Mount Albert Ponsonby — the first of many, we hope.

Other clubs are in the process of completing their partnership agreements and we look forward to announcing more when we present them with our poster!

What Friends of Football does to help clubs

Over the past year, we have built this website to become a primary source of football news, whether it’s about our national teams, or competitions such as the Northern League and Lotto NRFL competitions.

We cover local football and we promote events on behalf of clubs.

Behind the scenes, we raise funds to help worthwhile football projects through our Helping Hand fund, and we look for innovative ways to promote football, such as through our men’s and women’s All Stars teams.

How your club can help us

In return, we’re asking clubs to help us reach their members and supporters.

We ask that they add our logo to their club’s website and link to our site. We also ask clubs to display our poster — see main photo — and include our logo in match programmes.

It’s as simple as that.

Why not get your club involved?

If you belong to a club in the Northern or WaiBOP regions, please consider partnering with us.

There’s no cost; there’s no catch.

Email us at and we’ll look forward to explaining more about what we do.

Click here to understand who we are and what we’re trying to achieve >>>>

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