WaiBOP appoint Alida Shanks to lead FIFA Women’s World Cup legacy plan

Alida Shanks has joined the WaiBOP Football staff as the federation’s Legacy Manager, responsible for maximising the benefits from this year’s FIFA Women’s World Cup.

She has much experience in football, having worked for Capital Football, Northern Football and NZ Football in communication roles, as well as a season with the Wellington Phoenix in a community development role.

Shanks has also volunteered with football clubs for many years.

Main photo: Alida Shanks … ‘I feel like I’m coming home.’

She recently completed her PhD on gender equity and belonging in community football organisations, putting her in a strong position to lead WaiBOP’s legacy plan.

“I feel like I’m coming home,” Shanks told WaiBOP’s website.

“As a kid, I first kicked a football at Neil Hunt Park in Rotorua, then went on to play football in Hamilton while I was at university and joined my first club committee.

“It’s really exciting to now be back where my football journey began at such an important time for football.

“I’m looking forward to getting out and working with clubs and schools in the WaiBOP region to ensure there is a legacy that lives on right here in our community beyond the tournament.”

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