FIFA has today announced New Zealand betting organisation TAB will be an official supporter of the FIFA Women’s World Cup.
The TAB, who gave more than NZD $12 million back to sport in New Zealand last year through distribution agreements with national sporting organisations, will become an official supporter in Aotearoa New Zealand for the 32-nation tournament, which kicks off on July 20.
Last year, New Zealand Football received $2.4 million in its payout from the TAB.
‘An excellent platform to engage fans’
FIFA Head of Partnership Development Luis Rodriguez said the TAB will support various FIFA Women’s World Cup activities across Aotearoa New Zealand, helping to drive engagement and interest across the country.
“We are pleased to welcome TAB to our expanding family of supporters and sponsors for this year’s ground-breaking FIFA Women’s World Cup,” he said.
“Hosting the world’s biggest women’s sporting event provides an excellent platform to engage football and sports fans across Aotearoa New Zealand, and with TAB having significant plans in this space before and during the tournament, we welcome their support in generating even more hype in one of our host countries.”
‘The potential to turbocharger women’s football in New Zealand’
TAB Chief Marketing and Customer Manager Jodi Williams said the TAB has always backed women’s sport and football.
“This year’s FIFA Women’s World Cup has the potential to turbocharge women’s football in New Zealand, by bringing the world to Aotearoa, growing the local football community, and making football more accessible for all.”
“Today’s announcement continues TAB’s long and proud history of supporting New Zealand sport, with more than 20 years improving the odds for New Zealand football, and millions of dollars every year invested back into grassroots and competitive Kiwi sport.”