Procter & Gamble have become an official partner of New Zealand Football and the Ford Football Ferns, showcasing their Gillette Venus, Olay, Oral-B and Pantene brands.
With women’s sport and in particular football growing throughout the world, New Zealand Football General Manager Brand & Partnerships James Wear sees this partnership as a great opportunity for both P&G and New Zealand Football.
“Gillette Venus, Olay, Oral-B and Pantene are well-known global brands with close associations to leading sports around the world.
“This partnership is a great opportunity to help promote our Ford Football Ferns further, ahead of a big year for women’s football, especially over the next couple of months.
“It is an exciting time to be involved with New Zealand Football and the Ford Football Ferns.”
Football fans will see the brands feature the Ford Football Ferns through in-store promotions running across New Zealand supporting the team.
“We are thrilled to have our Gillette Venus, Olay, Oral-B and Pantene brands proudly supporting New Zealand Football and the Ford Football Ferns,” Ian Eldridge, Senior Sales Director Procter & Gamble Australia and New Zealand, said.
“At Procter & Gamble, we aspire to create a company and a world where equality and inclusion are achievable for all; through partnerships like this we move closer to this vision. Partnering with the Ford Football Ferns, we want to continue encouraging and inspiring more women and girls to participate in sports.
“As proud sponsors, we look forward to supporting the Ferns at the biggest-ever women’s sporting event in Aotearoa.”
The Ford Football Ferns are next in action in Napier on July 10 against Vietnam, the team’s last public game before kicking off the FIFA Women’s World Cup at Eden Park on July 20 against Norway.