FIFA president: ‘World Cup shows we have to treat men and women the same’

Gianni Infantino says the FIFA Women’s World Cup has transformed women’s football and appealed to governments, member associations, broadcasters and media to help keep the momentum going towards equality once the tournament ends on Sunday.

Speaking at the opening of the Second FIFA Women’s Football Convention in Sydney, the FIFA President thanked Australia and Aotearoa New Zealand for co-hosting “simply the best and greatest and biggest FIFA Women’s World Cup ever”.

Main photo: Gianni Infantino … ‘the best and greatest ever’. Photo credit: FIFA.

“This FIFA Women’s World Cup has been truly transformational, not only in Australia and New Zealand but all over the world,” he said.

“In the host countries, we had almost two million spectators in the stadiums — full houses everywhere — and two billion watching all over the world — and not just watching their own country but watching the World Cup, because it’s an event [where] I don’t just watch my team. It’s great sport, it’s entertaining and people love it.

“We have to thank and congratulate Australia and New Zealand because without them, this would not have been as magical.”

Eden Park held the opening ceremony for the 2023 FIFA Women’s World Cup. Photo credit: Eden Park.

Australia’s Minister for Sport, Anika Wells, said:

“While this is almost the end for this Women’s World Cup, it is only the start of a new era for sport in Australia. The sleeping giant has awoken

“In Australia, this FIFA Women’s World Cup has not just changed women’s football; it has changed women’s sport. Australia is now a football country.

“I want to thank FIFA for what you have done to accelerate the pursuit of gender equality in our country.”

Infantino: ‘Everyone has a part to play’

Infantino said there was still much to do and urged FIFA’s partners to contribute.

“We need everyone. We need the UN agencies, who have been very helpful to us in this World Cup, participating with us. We need the governments, we need the institutions, to create dedicated spaces for women, and for women’s sport and women’s football in particular, of course. We need the partners, the sponsors to pay a fair price. We need the media,” Mr Infantino said.

He asked broadcasters “to pay a fair price for women’s football, not just for the (FIFA Women’s) World Cup, but for women’s football in general, in all the countries, all the leagues, in all the competitions”.

The FIFA president urged FIFA’s member associations to ensure that they organise women’s leagues, pointing out that some of the players who had starred at the tournament would not have any competitive football to go home to.

“Female players cannot all go to play in a few clubs in Europe or the USA. We need in the next four years to create the conditions for them to be able to play at professional level at home and this is the biggest challenge we have to take on board,” he said.

Infantino said the tournament’s success had supported the decision to enlarge the tournament from 24 to 32 teams.

“FIFA was right,” he said. “By increasing number of teams, we had eight debutants, we had many countries who suddenly realised they had a chance to participate. Now, everyone has a chance to shine on the global stage.”

Games such as England’s semi-final with Australia were watched by sold out crowds.

The tournament had showed that standards were rising while the tournament had generated US$570 million, allowing it to break even, he said.

In concluding, he appealed to the assembled audience to act at all levels.

“We have to start treating women and men in the same way. I say to all the women that you have the power to change. With FIFA, you will find open doors, just push the doors, they are open.

“And do it at national level in every country, at continental level in every confederation, just keep pushing, keep the momentum going, keep dreaming and let’s really go for a full equality.”

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