National body and federations rebrand to align under ‘unified identity’

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New Zealand Football and its six member federations have unveiled a rebrand of their logos, aligning them with a “unified brand identity”.

Announcing the changes, NZ Football said aligning under a single brand was one of the objectives in its ‘Think National, Act Local’ pillar of its delivery and sustainability project.

“Unifying the brand is representative of a much wider programme of work that has seen New Zealand Football and the Federations working together to reduce administrative duplication and cost,” NZF said in its announcement.

“One brand identity across Federations and New Zealand Football, with regional differentiation, representing football in Aotearoa, New Zealand.  Federations and NZ Football working together to better serve our communities.”

NZ Football’s explains the new branding

NZ Football says the logo’s central feature, the ponga, represents the whakapapa of football in Aotearoa.

“The circular form represents the ball which is the global symbol for the beautiful game, but also much more than this; it represents how we are formed, how we are all connected and how we exist together.

“We are not individuals, but instead a collective, and through this collective our strength is formed.”

How the new logo works with federation branding

Learn more about the branding

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READ MORE:  Download the branding guidelines here >>>>

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