A one-minute movie screened during half-time of the Football Ferns game against world-champion United States at Eden Park has launched an international campaign to make sportswomen more visible through media, particularly the internet.
Called Correct The Internet, the campaign aims to highlight and correct the inconsistency of searchable facts that disadvantages sportswomen.
Championing the campaign is former Football Fern Rebecca Sowden (41), an Auckland-based specialist sports marketing consultant.
Sowden is a founding partner of Correct The Internet and is the owner of the Team Heroine consultancy.
“Many of the world’s leading athletes are women
Many of the world’s sporting records are held by women. But when people search online for factual sporting information about athletes, the results favour the sportsmen, even when the sportswomen have greater statistic.”
The movie uses the example of Cristiano Ronaldo, who is usually credited with having scored the most goals in international football. That achievement really belongs to Christine Sinclair.
The movie: ‘Are you sure?’
The film was produced by FINCH, and the campaign was put together by creative agency DDB Group Aotearoa.
Correct The Internet has been endorsed by United Nations initiative, Football for the Goals (FFTG), and organisations such as Women in Sport Aotearoa (WISPA), Women in Sport Australia, Fearless Women and New Zealand Football.
Businesses lending their support include Eden Park, Mediaworks, TVNZ, PHD, Warner Discovery, Phantom Billstickers and the UN Department of Global Communications – Outreach Division: Maher Nasser.
Well-known athletes to back the campaign include English rugby’s Red Roses’ player, Shaunagh Brown, and Football Fern Meikayla Moore.
READ MORE: DDB New Zealand launches global campaign to Correct The Internet >>>>