FIFA Women’s World Cup attracts huge television audiences in New Zealand

Almost four out of 10 New Zealanders tuned into Sky Sport’s coverage of the FIFA Women’s World Cup during the tournament’s group stages.

The viewing figures show unprecedented interest in women’s football, as well as record attendances at matches hosted in New Zealand.

FIFA reported an average television audience of 623,201 viewers watched New Zealand play Switzerland in the final group game in Dunedin, surpassing the numbers who watched the opening match by 32%.

The Football Ferns beat former world champions Norway in their historic 1-0 win in their tournament opener, making it the most-watched game of football in New Zealand for more than two decades, FIFA said.

That game at Auckland’s Eden Park was broadcast on the Sky Sport pay channel, free-to-air Prime TV and via the streaming and on-demand service Sky Sport Now.

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Australia’s opening game against the Republic of Ireland, attracted an average of 1,970,000 viewers, peaking at 2,280,000 during the game, which set a new all-time record.

The previous high was the 1,460,000 who watched them play at the Tokyo Olympics in 2021.

Main photo credit: Unsplash — Norbert Braun.

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