Auckland United lead the way in football’s biggest-ever fundraiser

posted in: News

By Jonno Ross

Auckland United are top of the leader board when it comes to selling lottery tickets in football’s biggest fundraiser.

Of the 126 organisations through the country to sign up to the NZ Football Foundation’s fundraising initiative, Auckland United lead the way with 137 tickets already sold to their players, members and supporters.

Their eyes are firmly fixed on the main target — for every$20 ticket sold, $10 goes back to their club – and so far, that’s $1,370 raised for their club, and $1370 more that’s been raised to support football in New Zealand.

Another Auckland club going well with ticket sales is Eastern Suburbs, who are coming a close second place to United with 119 tickets sold.

The foundation has provided the following update via their website:

How they have done it

Auckland United chairman Murray Holdaway says his club’s successful approach has been the simplicity of how members have promoted the lottery and ticket sales.

“We haven’t done anything out of the ordinary. It has appeared in our weekly club newsletter for the last three weeks, and will go out again this week. We have posted on our website, reminding our members to select our clubs’ name in the drop-down list,” Holdaway told the Foundation.

“We reposted NZFF’s Facebook post on our Facebook page – which has about 2000 followers. And this week we are doing new posts on Instagram and Facebook. We have two home games this weekend – we have been considering handing out small A5 fliers.”

Holdaway says clubs can positively promote the lottery in simple ways, including social media, fliers and word of mouth.

“It’s all pretty standard stuff”.

A reminder of what the World Cup lottery is about

The World Cup lottery is your chance to win two return flights to Doha plus 13 nights’ accommodation with match tickets to attend three pool play matches. There are eight double packages up for grabs, giving 16 people the opportunity to win a trip of a lifetime.

Purchase a $20 ticket to be in to WIN, with $10 of your purchase going back to your club! Winning tickets drawn on October 1, 2022.

How do I buy a ticket?

Click here to buy your ticket online >>>>

Don’t forget to select the club or organisation you want to support!

Either choose your club/school or if you wish, you can select Friends of Football.

More information

Need to know more — or want to get your club/school involved?


Jonno Ross

Friends of Football writer Jonno Ross is a former New Zealand U-20 goalkeeper who is the team manager for Mount Albert Ponsonby. He supports the All Whites, the Football Ferns, the Wellington Phoenix and Arsenal.

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