McDonald’s, which has supported junior and community football in New Zealand for more than 20 years, has become a premium partner of the Wellington Phoenix women’s team.
The iconic golden arches, which are already on the left sleeve of the men’s shirts, will now also be on the back of the women’s shorts in the 2023-24 Liberty A-League.
As the Phoenix’s emerging talent and family partner, McDonald’s has also stepped up to support the club’s groundbreaking junior membership initiative: Macca’s Junior Nix.
Thanks to McDonald’s, all under-16 footballers in Aotearoa who are registered to a club are eligible to receive a free season membership to all Wellington Phoenix matches, men and women.
It goes further than the Liberty A-League pass adopted by the rest of the league, which offers under-16s free memberships for the women’s competition.
There will also be a Macca’s Junior Nix zone at Phoenix home matches this season, with giveaways and prizes for those in attendance.
Phoenix general manager David Dome has welcomed the expanded partnership with McDonald’s.
“It’s fantastic to have McDonald’s come on board as a premium partner of the Wellington Phoenix women,” Dome said.
“They were big backers of what was a hugely successful FIFA Women’s World Cup, and now they’re behind the country’s only professional women’s football team.
“As the biggest supporters of youth football in Aotearoa, it’s also apt McDonald’s have put their name to our junior membership initiative.
“Macca’s Junior Nix is a great programme, and it’s fantastic that in his challenging time financially up and coming footballers will be able to see the Phoenix men and women play for free.”
McDonald’s New Zealand’s director of marketing Luke Rive says it’s great to be able to extend their support for the Wellington Phoenix teams and fans.
“There’s a great energy around football in New Zealand at the moment, and we are here to help the Phoenix women and men keep that going,” Rive said.
“In particular, we want to make it an easy and fun experience for families to come and watch the Nix play.”
The club will release further details about Macca’s Junior Nix, including how to secure a membership, soon.